Viewers and media commentators have called for Channel 7 to âhave better representationâ on âSunriseâ after host Samantha Armytage announced on Monday sheâs leaving the show following an eight-year stint.
Since it began in the early 1990s, the Channel 7 program has been hosted by white women including Melissa Doyle and Georgie Gardner, while David âKochieâ Koch has been the male anchor since 2002.
âI challenge @sunriseon7 to replace Samantha Armytage with an Indigenous woman or woman of colour,â tweeted Wirlomin Noongar writer Claire G Coleman.
Another person tweeted that the show âhas an opportunity to improve diversity and inclusivity on Australian TV by replacing Samantha Armytage with a more culturally diverse hostâ, however added they âsuspect theyâll just hire another blondeâ.
Antoinette Lattouf is an award-winning journalist and co-founder of Media Diversity Australia, who is currently writing âHow To Win Friends And Influence White Peopleâ. She said Samanthaâs departure is a âreal opportunityâ for the TV network to better represent multicultural Australia through its next hiring choice.
âIâd like to wish Samantha all the best in her future endeavours and I hope she enjoys sleep-ins,â Antoinette told HuffPost Australia.
âHaving said that, this is a real opportunity for Seven to look at its audience and start to reflect it. Right now cash cows have better representation on the program than people of colour despite the fact around a quarter of Australians are Indigenous or have a non-European background.â
Antoinette emphasised the currency of the issue and asked Channel 7 to âread the roomâ.
âItâs International Womenâs Day and today I choose to challenge the networkâs executives to read the room, and the Black Lives Matter global movement and give a platform to both a face and a voice thatâs not a middle-class white blonde from Sydneyâs eastern suburbs,â she said.
Last August a study examining the inclusion and representation of culturally diverse Australians in the media revealed the faces we see on TV news donât come anywhere near mirroring the people who watch the news networksâ programming.
The report by Media Diversity Australia and a series of academics stated 75% of on-air talent on news and current affairs television are Anglo-Celtic, while only 6% are either Indigenous or from a non-European background.
These figures were based on 81 news programs and 270 reporters over two weeks in June 2019. The report found âan extraordinarily low representation of Indigenous presenters, commentators and reporters on all networks,â with Channel 10 having the highest representation but Channel 7 had none, and Channel 9 only 0.2%.
As the report stated, âwho we see on television is meant to be a mirror of who we are: from the anchors to those reporting the newsâ.
On Monday Samantha revealed she was stepping away from hosting âSunriseâ but would remain with Channel 7 for upcoming projects that are yet to be announced.
âThe time has come for the sun to set on my time at Sunrise. I have always been brave and fearless in my career and this decision is no different,â she said.
âI want to take a break and find some peace and calm. I go out of this job at a time of my own choosing and on top of the ratings, which not many people on television can say they do.
âI cannot thank you all enough for having me in your lounge rooms all these years.â
In an official statement, Seven West Media Managing Director and Chief Executive Officer, James Warburton said: âSam has been an important part of the Seven team for almost two decades, including eight fantastic years as co-host of Australiaâs #1 breakfast show.
âWe will be sad to see her leave Sunrise, but completely understand and support her decision to step back for a while and focus on her family. We wish Sam nothing but the very best for her break and look forward to announcing some exciting new projects for her in late 2021 and into 2022.â
Channel 7 has been contacted for further comment.
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